1inch Unveils New Look as Coinbase Integrates API

1inch has launched a new visual identity and domain, reinforcing its focus on user experience in decentralized finance (DeFi). Co-founder Sergej Kunz announced that DeFi will soon blend with traditional finance without losing its decentralized nature. The rebranding includes a new slogan, 'We move forward as 1', highlighting the collaborative spirit within the DeFi space. Additionally, 1inch has partnered with Coinbase to integrate its Swap API, enabling seamless decentralized trading of a wide range of digital assets directly within the Coinbase app. This collaboration aims to bring millions of users on-chain. 1inch has improved its key products, aiming to simplify the user experience for both everyday investors and institutions. The company is committed to enhancing security practices in response to institutional demand, with robust infrastructure that is now serving over 25 million users and handling daily trading volumes exceeding $500 million. The old domain traffic is redirected to the new 1inch.com, symbolizing a significant phase in the platform's ongoing evolution.

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