Binance joins Coinbase in offering white label crypto services for TradFi

Binance has launched a crypto-as-a-service solution targeting traditional financial institutions (TradFi), such as licensed banks and brokerages, enabling them to offer crypto services like spot and futures trading, liquidity access, custody solutions, and compliance tools without building their own infrastructure. This 'white-label solution' allows institutions to maintain brand identity and client relationships while leveraging Binance's backend support. The launch comes amid growing client demand for crypto services, prompting TradFi institutions to seek efficient solutions to enter the digital asset space. This development follows a similar initiative by Coinbase, which began offering its own crypto-as-a-service in June. Binance's service facilitates internalized trading and client order routing while providing a management dashboard to monitor trading activities and asset flows. By choosing a crypto-native infrastructure over in-house solutions, institutions can reduce costs and lower operational risks, ultimately streamlining their services to clients looking for direct access to cryptocurrency.

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