Coinbase Leans in to ICOs, Monad Up First

Coinbase is reintroducing public token launches to U.S. retail customers with its new Token Sales platform, starting with the MON token from Monad. Scheduled for November 17-22, users can submit purchase requests in USDC, and a unique algorithm will fill smaller orders first to ensure broader participation. This marks the first widespread retail-accessible token sale since 2018, emphasizing compliance and transparency. Token purchases will automatically list on Coinbase, providing immediate liquidity. Coinbase aims to position itself as a leading platform for ICOs, signaling a shift in how new crypto projects raise funds and engage communities. This move, followed by Coinbase's recent acquisition of the Echo platform, indicates a strategic focus on token economics and the revival of ICOs, potentially replacing traditional airdrops. The MON sale exemplifies this trend, allocating portions of its supply for community engagement while offering investors a pathway to purchasing new tokens. Expect more protocols to utilize Coinbase's new launchpad for their ICOs as the crypto landscape evolves.

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