Crypto for Advisors: What is DeFi?

Decentralized Finance (DeFi) is a system of financial applications that enables individuals to manage their digital assets without intermediaries, harnessing the technology of permissionless blockchains. A study by the DeFi Education Foundation found that while 18% of Americans have engaged with cryptocurrencies, only 3% are familiar with DeFi. However, a significant number express interest in the potential of DeFi for facilitating financial transactions without third-party involvement. This reflects frustration with the current financial system, as many feel it does not meet their needs. Financial advisors have an opportunity to guide clients in understanding DeFi and its investment possibilities. The report also highlights trends such as the tokenization of real-world assets and the fusion of AI with DeFi, which is paving the way for more innovative financial solutions. As adoption remains in the early stages, the ability of financial professionals to educate clients will be crucial for capturing the interest of the next generation of investors.

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