ETHZilla bets big on Ethereum’s stablecoin play

ETHZilla CEO McAndrew Rudisill has committed the company to Ethereum, recognizing its potential in the global remittance market. Following its pivot from a struggling biotechnology firm, ETHZilla has become the eighth-largest public Ethereum treasury, holding over 102,000 tokens. Rudisill emphasizes Ethereum's role as a gateway for global money supply in US dollars and its applications in real-world assets. The company's goal is to acquire as much Ether as possible, leveraging Layer 2 protocols for higher yields. He predicts Ether could reach $20,000 in the future, driven by stablecoin growth, as the market for stablecoin transactions on the Ethereum network significantly outpaces that of competitors. Rudisill indicates that as traditional finance recognizes the need to engage with digital assets, more Ether treasury firms may emerge, although not all will survive long-term due to varying management quality and business models. ETHZilla is focused on long-term technology development, distinguishing itself from other small public companies in the crypto space.

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