OpenAI Just Turned ChatGPT Into an App Platform

OpenAI has transformed ChatGPT into a platform where apps and autonomous agents can operate within chats. At the DevDay 2025 conference, new features were introduced, including an App SDK that allows the creation of interactive apps inside chats, enabling actions like booking flights with Expedia or checking listings from Zillow without leaving the ChatGPT environment. Additionally, the AgentKit was unveiled, providing a drag-and-drop interface for developers to create autonomous AI agents that can reason and retrieve data autonomously. These updates signify OpenAI's ambition to position ChatGPT not just as a chatbot, but as a comprehensive operating system for reasoning, centralizing various services to keep users engaged within its ecosystem. Concerns arise around curation and user experience as the platform expands, with potential conflicts inherent in multiple apps responding to the same queries. The new features aim to enhance user retention and attract developers by leveraging ChatGPT's extensive user base, along with emphasizing monetization opportunities for third-party developers.

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