Record Financial Pushes Real-Time Royalties on Avalanche to Modernize Music Payments

Record Financial is revolutionizing music royalties by implementing real-time payments on the Avalanche blockchain, aiming to streamline and enhance transparency in earnings for artists. By aggregating royalty data as it is generated, the platform allows artists to receive payments in USDC, significantly reducing the traditional delays associated with multiple intermediaries such as labels and publishers. Early adopters, like 11am Management, have already seen benefits, enabling artists to access real-time financial information. CEO Travis Garrett emphasizes that this system can settle royalties as quickly as they are created, minimizing friction in the process. The platform not only addresses the challenges in the music industry but plans to extend its functionality to other sectors, such as film and gaming, where similar payment issues exist. With Avalanche's capacity to handle large volumes of transactions efficiently, Record Financial aims to create a transparent ecosystem that adapts quickly to the pace of modern culture.

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