Sei’s Strategy in Asia: Compliance First, Institutions Next

Sei is focusing on institutional tokenization deals and increased trading activity in Korea to expand in Asia. The network’s growth director, Lee Zhu, highlighted that Sei has secured necessary approvals in Japan, allowing it to list on Binance Japan and OKX Japan—making a rare early entry for a Layer-1 blockchain. Sei’s strategy includes deploying USDC via Circle and working with Apollo through Securitize to simplify exchanges and innovate structured products and derivatives. Zhu emphasized Sei’s competitive edge with high throughput and EVM compatibility, addressing the needs of developers familiar with Solidity. In Korea, Sei is among the top three platforms by trading volume, aided by its growth in GameFi and SocialFi. The next year will focus on onboarding institutions and building a developer base in talent-rich regions like Vietnam and Indonesia. Zhu expressed the importance of staying compliant with regulations to support Sei’s growth amid market fluctuations, emphasizing that survival in crypto enhances long-term success prospects.

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