SoFi Launches Crypto Trading, Citing ‘Bank-Level Confidence’ as Key Edge

SoFi has launched in-app cryptocurrency trading, becoming the first nationally chartered consumer bank in the U.S. to offer this service. The platform allows users to buy, sell, and hold various cryptocurrencies like bitcoin, ethereum, and solana, alongside managing traditional banking services such as checking and savings within a single app. This phased rollout comes after SoFi paused its digital asset services in 2023 while seeking a banking license during a period of increased regulatory scrutiny. Now, over 60% of SoFi’s users prefer trading crypto with a licensed bank rather than unregulated exchanges, highlighting the company's compliance as a significant trust factor. In addition to crypto trading, SoFi plans to develop a USD stablecoin and further integrate crypto into its lending and payment products, marking a significant shift in its financial strategy as the company responds to customer preferences and regulatory changes.

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