UFC Parent TKO Signs Polymarket to Exclusive Prediction Market Deal
Ultimate Fighting Championship parent company TKO Group Holdings has signed a multi-year exclusive deal with Polymarket, which will serve as the official prediction market partner for UFC and Zuffa Boxing. This partnership aims to enhance fan engagement through features like a real-time Fan Prediction Scoreboard that will display global fan sentiment and fight forecasts during broadcasts. Polymarket's CEO Shayne Coplan highlighted the platform's capacity to allow fans to trade predictions live, resembling a stock market dynamic. The collaboration will include a social media series to speculate on future matchups based on fight results. Additionally, Polymarket will become the brand partner for Zuffa Boxing, a professional boxing promotion set to launch in January 2026, promoting similar engagement experiences for boxing events.
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