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UFC Parent TKO Signs Polymarket to Exclusive Prediction Market Deal

UFC's parent company, TKO Group Holdings, has partnered with prediction market platform Polymarket in a multi-year exclusive deal. This collaboration will implement real-time Fan Prediction Scoreboards during UFC broadcasts, allowing fans to visualize sentiment and fight forecasts as events progress. Polymarket enables fans to engage actively by trading expectations like stocks throughout the matches. Additionally, the partnership will produce a social media series leveraging Polymarket's data to speculate on potential matchups for fighters after their victories. Polymarket, recently valued at $9 billion following a substantial investment from the Intercontinental Exchange, aims to integrate these features into both UFC and Zuffa Boxing events, enhancing real-time fan interaction and transforming passive viewing into active participation.

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