UFC Parent TKO Signs Polymarket to Exclusive Prediction Market Deal

Ultimate Fighting Championship parent company TKO Group Holdings has signed a multi-year exclusive deal with Polymarket to become its official prediction market partner. This collaboration will introduce fan engagement features, including a real-time Fan Prediction Scoreboard that visualizes global fan sentiment during UFC broadcasts. CEO of Polymarket, Shayne Coplan, emphasized that fans will be able to trade predictions during the fights, enhancing their interaction with the events. Additionally, a new social media series called 'Matchup Predictions—Who’s Next?' will utilize Polymarket data for speculating on future matchups for fighters. The partnership extends to Zuffa Boxing, enhancing fan engagement in boxing as well. Polymarket recently achieved a valuation of $9 billion following significant investment from Intercontinental Exchange. This innovative approach aims to transform passive viewership into active participation in combat sports events.

Source 🔗