What DraftKings and FanDuel Prediction Market Plays Mean for the Sports Betting Biz
Sports betting giants FanDuel and DraftKings are shifting their strategies to compete with rapidly growing prediction markets, which saw weekly volumes exceed $2 billion. These prediction markets are allowing users to bet on various outcomes beyond sports, including politics and financial indicators, and could be worth $95.5 billion by 2035. However, these established sportsbooks face scrutiny from regulators amid allegations of illegal betting and questions about regulatory oversight as states challenge federal control. Bank of America recently downgraded DraftKings and FanDuel's parent company, Flutter, citing declining margins and fierce competition from prediction markets. Despite their entry into the prediction market realm, analysts believe they may be too late to regain market share from entities like Kalshi and Polymarket. The ongoing regulatory tension presents risks and could affect their existing gaming licenses, complicating their efforts to innovate in this space. With the prediction market sector expanding, FanDuel has partnered with CME to offer event contracts, while DraftKings has acquired Railbird for its prediction market app.
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