What Is World Liberty Financial? The Trump Family DeFi Project Explained

World Liberty Financial is an Ethereum-based DeFi project co-founded by U.S. President Donald Trump and his sons. The platform aims to digitalize the dollar and provide loans to institutions and individuals. Despite having launched its stablecoin, USD1, the platform is not yet operational as of October 2025. The Trump family's financial ties to this venture have raised concerns about potential conflicts of interest, attracting the scrutiny of Democratic lawmakers. World Liberty Financial has reported a market cap of approximately $3.56 billion, with its native token WLFI being actively traded on major exchanges. The Trump family is significantly invested, with their net worth reportedly rising by nearly $6 billion after WLFI launched. Senator Elizabeth Warren has criticized these developments, highlighting issues surrounding foreign investments in crypto ventures. While the DeFi sector promises to democratize finance by eliminating traditional banking barriers, it remains a risky and experimental domain, previously marred by hacks and scams.

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