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Why Crypto Brand Doodles Is Now on a Froot Loops Cereal Box

Doodles has collaborated with Kellogg's Froot Loops to feature its colorful pastel characters on limited-edition cereal boxes, each priced at $50. This partnership, which resonates with nostalgic memories of childhood, aligns with Doodles' brand essence. Only 500 boxes were available, each including a digital collectible via an NFT minted on Coinbase’s Ethereum platform. Doodles CEO Scott Martin emphasized the collaboration's creative synergy and the intent to keep it collectible. Additionally, some boxes will bear his signature, and one will include an original sketch. Previous collaborations by Doodles include projects with McDonald's and notable figures like Pharrell Williams. This project marks a significant step in Doodles' evolution under Martin's leadership, aiming for risk-taking and disruption while engaging with its community in enjoyable and recognizable ways.

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