Yahoo Finance Taps Polymarket as Exclusive Prediction Market Provider
Polymarket announced that its prediction market data will be integrated into Yahoo Finance, marking a new exclusive partnership aimed at expanding its audience. This collaboration was revealed on social media and features a promotional video. Polymarket's visibility has increased, particularly during the divisive presidential election in the U.S., as it seeks to establish a stronger foothold in the prediction market landscape. Yahoo Finance, visited by over 150 million users monthly, currently sources market data from various providers including the Intercontinental Exchange (ICE), which has invested in Polymarket. This partnership allows Polymarket to reach a larger audience despite facing tough competition from Kalshi, which also reported substantial trading volumes last week. Both companies are navigating a competitive environment where major players, like Google, have opted to incorporate data from multiple sources. Thus, while Polymarket's partnership with Yahoo Finance is a significant step, the rivalry with other prediction market platforms remains fierce.
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