Yahoo Finance Taps Polymarket as Exclusive Prediction Market Provider

Polymarket has announced its partnership with Yahoo Finance to provide exclusive prediction market data on the platform. This collaboration aims to widen Polymarket’s reach, particularly as Yahoo Finance expects to integrate this data into their extensive services, which attract more than 150 million monthly visitors. The announcement also highlighted Polymarket's growing engagement since the divisive presidential elections last year, a period that enhanced its visibility. Concurrently, Polymarket and its competitor Kalshi reported significant trading volumes, generating $1 billion and $1.3 billion respectively within a recent week. This partnership follows Kalshi's own growth strategies, including a collaboration with Robinhood for offering prediction market access focusing on sports. As Polymarket grows, it faces competition in the prediction market space, needing to leverage its association with established platforms like Yahoo Finance to enhance user engagement and broaden its market presence.

Source 🔗