Yahoo Finance Taps Polymarket as Exclusive Prediction Market Provider
Polymarket has announced that its data will be exclusively integrated into Yahoo Finance, aiming to broaden its reach to more users. This landmark partnership, highlighted through a promotional video, marks Polymarket as Yahoo Finance's exclusive prediction market partner. The integration follows a boosting period for Polymarket, particularly highlighted during the divisive U.S. presidential election. Notably, Yahoo Finance sources data from various entities with ICE Data Services, which recently invested up to $2 billion in Polymarket. Despite this partnership, Polymarket is up against significant competition from Kalshi, which has recently outpaced it in notional trading volume. In the past week, Kalshi recorded $1.3 billion in trades compared to Polymarket's $1 billion. Kalshi has also partnered with retail brokerage Robinhood to allow access to prediction markets, further intensifying the competition between the two platforms as they position themselves in the evolving prediction market space.
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