Zero-Knowledge Identity Startup Self Raises $9M, Introduces Points Program

Self, a startup focused on zero-knowledge identity verification, has successfully raised $9 million in seed funding to expand its platform. The funding was backed by notable investors including Greenfield Capital and SoftBank. The startup aims to enhance its zero-knowledge identity verification protocols, allowing users to verify attributes like age and uniqueness while preserving their privacy. The newly introduced points program incentivizes verified user activity, promoting broader adoption of on-chain identity verification. Self's technology integrates with platforms such as Google and Aave, already facilitating use cases from airdrops to compliance with regulatory frameworks. The process employs zero-knowledge proofs to confirm identities without disclosing personal details, thus enabling users to validate transactions without compromising privacy. Future integrations are anticipated to further expand user engagement and rewards within the ecosystem.

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