Zero-Knowledge Identity Startup Self Raises $9M, Introduces Points Program
Self, a zero-knowledge identity and proof-of-humanity protocol used by major companies like Google and Aave, has raised $9 million in seed funding. The funding round saw participation from notable investors including Greenfield Capital and SoftBank's Startup Capital Ventures. The raised capital will be used to expand their zero-knowledge identity platform and to launch a new points-based rewards program aimed at encouraging on-chain identity verification adoption. The protocol allows for privacy-preserving identity verification through zero-knowledge proofs and credential verification methods, which facilitate confirming attributes such as age without compromising personal data. Self has already integrated with various platforms, streamlining user onboarding and enabling compliance with regulations such as the Office of Foreign Assets Control (OFAC) for token distributions. The recently introduced points program incentivizes users for identity verification activities across partner platforms, enhancing user engagement and adoption of their identity verification solutions.
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