Animoca Brands Taps DDC Enterprise for $100M Bitcoin Treasury Strategy

Animoca Brands is making headlines after announcing plans to deploy up to $100 million worth of Bitcoin into a new yield strategy—partnering with DayDayCook (DDC) Enterprise, a NASDAQ-listed food company that recently embraced a Bitcoin treasury model.

The agreement, while non-binding for now, reflects Animoca’s growing interest in turning dormant BTC reserves into yield-generating assets. DDC, led by CEO Norma Chu, is seen as a bridge between traditional consumer audiences and crypto. Animoca co-founder Yat Siu praised Chu’s global influence and her appeal in both Western and Chinese markets, saying she’s uniquely positioned to expand crypto's reach beyond native communities.

DDC unveiled its Bitcoin ambitions in May, targeting 5,000 BTC in acquisitions over the next three years. The company has already started building its holdings with an initial purchase of 21 BTC.

This partnership emerges during a growing wave of Bitcoin treasury adoption in 2025. According to BitcoinTreasuries, 268 institutions now hold BTC on their balance sheets, with public companies accounting for 147 of them. In Q2 2025 alone, treasury firms added over 159,000 BTC—worth $18.7 billion—marking a 23% increase from the previous quarter.

Supporters see the trend as a sign of mainstream acceptance and a strategic hedge against inflation. Critics, however, warn that many of these BTC-holding firms could collapse in the next bear market, especially if leveraged exposure and rising interest rates squeeze liquidity.

Blockstream CEO Adam Back recently dubbed the Bitcoin treasury movement “the new altseason,” urging traders to rotate out of altcoins and into BTC or BTC-backed strategies.