Tether Acquires Minority Stake in Juventus FC
Stablecoin giant makes strategic investment in world-renowned football club amid booming crypto-sports deals
Tether, the world’s largest stablecoin issuer, has acquired a minority stake in Juventus FC, one of Italy’s most iconic football clubs. This surprising move signals Tether’s deeper push into the mainstream sports industry to boost digital asset adoption.
Announced on Feb. 14, the deal aligns with Tether’s mission of integrating stablecoins and digital assets into everyday transactions. While financial terms were not disclosed, the investment reflects the growing synergy between crypto and global sports franchises.
Juventus, valued at $2.05 billion by Forbes, ranks as the 11th most valuable football club worldwide. In May 2024, the club reported $459 million in annual revenue, making it a significant asset in Tether’s expanding investment portfolio.
The acquisition follows a record-breaking year for Tether. In 2024, the company posted $13 billion in profits, driven by its $113 billion holdings in U.S. Treasury bonds. Tether’s USDt remains the dominant stablecoin in the market, with over $140 billion in circulation.
Crypto firms have aggressively pursued sports sponsorships to gain mainstream exposure. In 2024 alone, 26 new crypto sports partnerships were recorded, adding to the 92 deals signed since 2021, according to CoinGecko.
Crypto exchanges are leading the charge. Gate.io recently partnered with Red Bull’s Formula 1 team, while Crypto.com sponsored a golf tournament with prizes paid entirely in digital assets. Coinbase also re-entered the sports arena, partnering with the NBA’s Golden State Warriors.
As digital assets continue merging with sports, Tether’s Juventus investment could mark the start of even deeper integration between blockchain and global entertainment industries.
